07 July 2023
MyChart Billing Pros and Cons
The healthcare providers of Johns Hopkins Medicine (and eventually, for sure, the rest of medical practitioners everywhere) have decided that the convenience that modern communications technology has granted their patients deprives their professional expertise and reputation for customer service of adequate compensation. They have decided to charge fees for many of these remote electronic consultations.
Some of the aging and, therefore, more medically challenged
yet technologically sophisticated people that health care practitioners serve
have apparently abused MyChart by using its up-to-now free messaging feature to
avoid having to visit their doctor’s office when they have a health problem
that used to require a billable examination and/or personal treatment. Naturally, the rest of patients have been
tempted to consult with their physicians by MyChart or email instead of by placing a telephone call and hoping for an answer despite the tight schedules
most doctors are forced to maintain owing to the parsimonious administrators of
health insurance plans.
Of course, most healthcare patients like to use remote
consultation with their physicians whenever they believe they can--laymen often overestimate their understanding of their medical conditions. In the case of clarification of therapeutic
instructions or other follow-up questions, Johns Hopkins has indicated that no
charges are contemplated. And, of
course, physicians can always answer such questions by demanding an office
visit; but it seems that the advance of communications technology has outpaced
the standard clinical practice business model.
GPT Artificial Intelligence also threatens the basis of that
business model. AI potentially commodifies
medical expertise, fooling patients into believing that they can master the
intricacies of medical diagnosis and treatment through intelligent use of the
Internet.
In any case, medical insurance plans must also cover the fees
that healthcare practitioners can justifiably charge for advising their
patients electronically. This addition to the availability of their services is
as much a convenience for medical practitioners as for their patients. Moreover, effective use of virtual office-visit
services gives a competitive edge to those healthcare providers who offer them. On the other hand, commercialization of MyChart
threatens to advance the transactional nature of doctor-patient relationships
when many other aspects of human life are already losing much of their
communitarian intimacy.