18 December 2023
A Realtor As President?
Matthew Schmitz, in the 12/18/2023 NYT, said many voters see the former President as a businessman. It’s important, however, to realize what is the nature of his business background. He and his father built their fortunes on real estate development. The key to success in that field is not satisfying consumer demand. The real estate developer must convince an investor that his project will find adequate potential occupants by appealing to their dreams.
Making that Deal is central to The Donald’s ability to acquire capital assets—not producing anything of intrinsic value. Trump’s art is selling investors on the likelihood that the project will have a desirable outcome and, lately, convincing voters to accept his promises to blowup an unsatisfying governmental status quo.The irony of the real estate business is that there is little about its product that is real—its value consists mainly of expectations. That salesmanship is also the key to Trump’s political career.
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